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The latest from the True Stories blog, B2B TV and True insights

Our blog

Nostalgia – leveraging past success to drive future growth
09 February 2018

Nostalgia – leveraging past success to drive future growth

With Christmas already a distant memory, there is one thing we will never fail to forget about the annual holiday – the giddy excitement it would bring us as a child.

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B2B TV Episode 4: AAR guide to selecting the right agency
30 January 2018

B2B TV Episode 4: AAR guide to selecting the right agency

Choosing the right agency in a market where there’s an over-supply and an increase in complexity of marketing requirements can be a challenging task for CMOs and procurement teams.

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B2B TV

How to effectively target SMEs

Episode 4: AAR guide to selecting the right agency.

Our founders, Richard and Cos, are joined in the studio by Tony Spong from the AAR, who have been making agency selection easier and faster for clients since 1975. In this episode, they discuss everything from the pitch process to getting the most out of your agency relationships.

Celebrating creativity in B2B

Episode 3: Creativity in B2B – our top 6 campaigns from the industry.

In the third episode of B2B TV, True’s founders, Richard and Cos, are joined by Creative Director, LJ, to showcase their favourite B2B ads from the last few years.

True insights

The rule of three in every B2B purchase decision

The rule of three in every B2B purchase decision