Miura Systems | B2B Marketing Case Studies

Target audience

Senior C-suite – CEO, CFO, founders and entrepreneurs within newly formed payment services providers with particular focus on the CIO and COO. Reach was extended by targeting Application/Service IT Managers and Developers as a secondary audience.

Challenge

Launch Miura as a new brand to an entrepreneurial audience of payment providers – and position the company as a partner rather than a competitive threat. In the process, create demand and marketing-qualified leads.

Solution

True proposed that Miura offer its hardware in a colourful, consumer-friendly range to become ‘the new colour of money’– ubiquitous and technically advanced chip and pin units which were own-branded by numerous payment providers. A global campaign covering the entire buyer funnel.