Printsense | B2B Marketing Case Studies

Target audience

200 key print resellers were identified as high value resellers in the SME space. Print vendors were also targeted since the strength of the campaign would influence the level of buy-in and sponsorship from them.

Challenge

Develop a brand identity and name for the new managed print service and take it to market. Create hard-hitting top-line messaging that resonates with resellers and educate them about managed print. Encourage sign-up to the training programme and onboard potential sponsors.

Solution

True created the PrintSense brand and proposition – “We do all the hard work. You take all the profits”. This commercially-driven proposition struck a chord with resellers across the UK through an outbound launch campaign which generated awareness, interests and leads.