Roadworthy B2B · Webinar 2 of 5 · Creative · Now on demand
Watch the session on scoring your creative objectively — and finding out what sharper work is worth.
Creative is the biggest multiplier of effectiveness inside your control, but it’s usually judged on instinct. In this 30-minute session, Cos Mingides shows how to score creative objectively against eight proven drivers, quantify the multiplier it applies to your media, and make the case for braver work. Drawn from the evidence base behind True’s IPA Effectiveness Accreditation.
If you’d like us to score your own creative and quantify the upside, that’s what the Creative Multiplier Sprint does. Book a 20-minute call to explore it.
Founding Partner & Head of Effectiveness at True
A recognised leader in B2B effectiveness, Cos authored the first B2B paper to win an IPA Effectiveness Award — also earning the inaugural Best B2B prize and a WARC Award for Global Effectiveness in association with Cannes Lions. He’s a regular speaker at major industry events, a contributor to leading marketing publications, and a frequent judge for some of the industry’s top awards.
Five webinars. One question: is your marketing roadworthy?
True was founded in 2012 to be a different type of B2B agency — to break free from the short-term performance marketing that swamps the industry, with little impact. We’re in the business of making a difference, and we do it by building brands: creating powerful brand associations that deliver tangible business value and generate fame for our clients. True is the only B2B agency with IPA Effectiveness Accreditation, the UK partner of BBN — the world’s largest B2B agency network — and recognised by the ANA as Global B2B Creative Agency of the Year.
