Truth Sessions Webinar:
Account Based Advertising
How to increase reach and influence
- Thursday 2nd July
- 10:00am - 11:00am
- Zoom webinar
Sign up
ABOUT THE EVENT
Marketing effectiveness = pinpoint targeting with a wide arrow.
So how can we achieve this by expanding the traditional ABM model, to a broader reach Account Based Advertising strategy?
A LinkedIn survey found that 65% of B2B marketers believe that businesses grow by increasing loyalty, not by customer acquisition. And yet, empirical evidence from research undertaken by The B2B Institute shows that ‘reach’ strategies are far more effective in increasing sales and business profitability.
Account Based Advertising, where you can actively target all stakeholders and influencers within an entire organisation, helps to increase reach, awareness and share of voice vs your competitors – helping you deliver the right content, to the right people, in the right accounts.
In this webinar, we'll take a deep dive into ABA, sharing useful insights, case studies and best practice for integrating it into your wider marketing strategy. We'll also hear from Atos as to how they've successfully implemented an ABA strategy within their organisation.
We hope you can join us!
WE’LL EXPLORE
- Latest thinking in ABM: How has ABM evolved and what does this mean for B2B strategies?
- Share of voice: How do you gain competitive advantage by increasing perceived share of voice?
- Broad vs targeted reach: How do you use account based advertising for precision targeting but with a wide reach?
- Case studies: Examples from brands such as Atos who have successfully rolled out an account based advertising strategy.
REGISTER FOR THE WEBINAR
GUEST SPEAKER
-
Ineke Vermeulen
Global Head of Digital Workplace and Application Cloud Transformation Marketing, Atos
Hosted by
-
Richard Parsons
Founding Partner, True -
Cos Mingides
Founding Partner, True
YOU’LL HEAR FROM
Ineke Vermeulen
Global Head of Digital Workplace and Application Cloud Transformation Marketing
Ineke previously worked as a developer, portfolio manager and global marketing strategist for over a decade at Siemens, and now at Atos, a global IT powerhouse with roots in Europe. Whilst heading the Atos Speak Network, she also continues to run global marketing programmes for some of the largest revenue drivers within the Atos technology landscape. Ineke is a professional speaker who focuses on linking business and tech.
In her spare time, you can find Ineke on stage in the comedy circuit of Munich!
Richard Parsons
Founding Partner
Richard once turned down a copywriting job from CPB’s Chuck Porter to pursue a career in strategy. He started his career at Anderson & Lembke, the world’s largest B2B agency at the time and went on to become one of the early pioneers of digital marketing.
He has spent over 30 years devising strategies across numerous business sectors. His proven track record of helping both blue chip and start-up companies has made him an agile creative thinker. He’s our super planner across all accounts.
Cos Mingides
Founding Partner
Cos started his career in business development before moving into creative production and client services. He has supported the growth of several pioneering digital and mobile agencies, winning and leading production for some of the UK’s leading advertising agencies, including AMV BBDO and BBH.
His expertise across different disciplines gives him the ability to bridge brand strategy, communications planning and creative ideas, bringing holistic value to every client at True.
WEBINAR DETAILS
- Thursday 2nd July
- 10:00am - 11:00am
- Zoom webinar
Please register via the online form below, or if you have any questions, please drop an email to amelie@trueagency.com
Sign up
