Borland | B2B Marketing Case Studies

Target audience

External stakeholders such as Business Analysts, Application IT Managers, QA Managers and Testers and Project Managers. Plus internal sales teams and the Executive Board of Borland.

Challenge

Generate MQLs to directly contribute towards license fee revenue. Highlight the business issues and frustrations of software creators. Demonstrate that collaboration using Borland tools across the organisation is the key to success across the software development lifecycle.

Solution

A brand positioning campaign demonstrating that Borland’s portfolio of testing tools offer a ‘better together’ collaborative experience. The campaign visually demonstrated people coming together with the tagline ‘Successful Software Delivery’. True delivered a fully integrated campaign from advertising through to numerous customer touch points.