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MOMENTUM
The Brief
To launch EY’s client experience centre in Canary Wharf, including naming, brand strategy and communications.
The Truth
EY’s experience centre is a space like no other – an immersive experience that allows senior executives of the largest organisations to focus and connect around unique tools and technologies – inspiring creative thinking and accelerating the time it takes to find answers to big strategic questions.
The Idea
Our name and creative platform tells the story of how the client experience centre brings together the key 'elements' to inspire transformative thinking – helping to stimulate the most important element of all – the human element.
Results
Our ‘elements’ concept was embedded into the format, structure and design of Momentum sessions - meaning that the marketing was fully ‘baked into’ the product and had a direct influence on everything from the experience inside Momentum to post-session communications. In its first year, Momentum operated at 87% capacity, exceeding targets by 74%.
