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ONE SOLUTION.
INFINITE OPPORTUNITIES
ONE SOLUTION.
The Brief
Having led the mobile payments market, Miura needed to launch their brand into the enterprise retail payment market.
The Truth
The retail payment market is dominated by three vendors, so launching a new product into this space required something different. Miura’s M020 has it all, with a single device, it can cater to all retail environments from fixed and mobile point-of-sale payments to in-aisle services and home delivery.
The Idea
We created a fully loaded funnel of outbound and inbound marketing across advertising, website, and content marketing. All nurtured via marketing automation.
Results
Our campaign, in effect, created a new category – combining fixed and mobile payments into a single solution – a first for the POS payments industry.
