It’s our name, but also our philosophy. Every day, who we are reminds us to put truth into everything we do. Why? Because truth is king when it comes to creating memorable human ideas.
To launch Visual COBOL and create a sustainable brand strategy from awareness and ‘brand-led’ searches through to a qualified pipeline and sales.
Visual COBOL allows developers to visualise their development environment and innovate across mobile, cloud, and other modern platforms.
Our agile Giraffe introduced a new generation of Visual COBOL to developers. We introduced five key content themes specifically created to address individual pain points and executed a fully integrated campaign globally to drive awareness and immediate sales.
The campaign metrics were tracked from front-end funnel to closed sales. Revenues from Visual COBOL grew strongly, and ramped up 163% since the campaign launch. ROI for the campaign was an amazing 1,083:1 and won the most commercially successful campaign at the B2B Marketing Awards.