Micro Focus

A new era of innovation for Visual COBOL

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The Brief

To launch Visual COBOL and create a sustainable brand strategy from awareness and ‘brand-led’ searches through to a qualified pipeline and sales.

The Truth

Visual COBOL allows developers to visualise their development environment and innovate across mobile, cloud, and other modern platforms.

The Idea

Our agile Giraffe introduced a new generation of Visual COBOL to developers. We introduced five key content themes specifically created to address individual pain points and executed a fully integrated campaign globally to drive awareness and immediate sales.

Results

The campaign metrics were tracked from front-end funnel to closed sales. Revenues from Visual COBOL grew strongly, and ramped up 163% since the campaign launch. ROI for the campaign was an amazing 1,083:1 and won the most commercially successful campaign at the B2B Marketing Awards.