It’s our name, but also our philosophy. Every day, who we are reminds us to put truth into everything we do. Why? Because truth is king when it comes to creating memorable human ideas.
With low awareness of their SAP S/4 HANA digital transformation services, LTI needed to launch their brand into the US enterprise market.
An organisation looking to implement SAP S/4 HANA need someone to trust to help them transition to the new platform. Having established a strategic partnership with SAP and implemented S/4 HANA for themselves, LTI was well positioned to assist large organisations in their transformation journey.
We created a fully loaded funnel of outbound and inbound marketing across advertising, website, and content marketing. All nurtured via marketing automation. The big idea focused on delivering SAP S/4 HANA quickly.
The film was the client’s most-watched YouTube video after just two weeks of the campaign breaking. By buying advertising programmatically, we were able to target a very niche audience with pinpoint accuracy to deliver over 25 million ad impressions across video, display and social.