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The Brief
Logitech came to True to help launch the Logi Bolt to ITDM audiences and communicate how it delivers a high-performance, secure wireless connection when compatible mice and keyboards are connected via the Logi Bolt USB receiver. The goal was to deliver a standout awareness campaign that break the mold of boring IT campaigns.
The Truth
ITDMs are frustrated by a never-ending backlog of support tickets for “Connectivity and Tech problems” which take up a huge amount of their time.
The Idea
In this witty film, an IT Director vents about how they keep getting ‘pinged’ on their desktop by employees struggling with wireless connectivity problems. He’s going pinging mad!
Results
The awareness campaign outperformed all industry benchmarks, driving nearly 60% more clicks, outperforming CTR benchmarks by 40% and delivering a CPM nearly 20% below plan.
