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Episode 9 | Season 3 | 18 min | Brian Rowley

Brian Rowley is the VP of Marketing at Panasonic Connect. He leads all functions of the brand marketing team, including: brand strategy, creative, go-to-market execution, PR, and brand voice. As a natural storyteller, Brian also uses creative campaigns to grow brand awareness. This has allowed him to deliver revenue and profitability for five business units valued at $1B in annual revenue.

We talk about: influencing the minds of future buyers and balancing competing priorities of brand and demand. As well as, how B2B marketers can harness emotional messaging and the power of distinctive assets.

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