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DON’T GET YOUR
The Brief
Run a press advertising campaign to promote the purchase of genuine HP printer toners.
The Truth
Although they are cheaper, their poor print quality and short life span means that non-HP toners cost you a lot more in the long run.
The Idea
Don’t get your fingers burnt. Our ad visually brought to life the dangers of purchasing non-genuine toner cartridges.
Results
Sales of HP toners, through distributor Ingram Micro, increased by 19% in the period the campaign ran.
