View more work
MINDS MADE FOR
FINANCIAL SERVICES
MINDS MADE FOR
The Brief
Tell the brand story of EY’s financial services division and create a global messaging platform that will communicate their difference.
The Truth
In a professional services industry where the Big Four all provide competing services, it is EY’s people and their dedication to building a better financial services industry that stands them apart.
The Idea
‘Minds made for Financial Services’ puts EY people at the heart of our creative platform, showing the diverse thinking and expertise that every individual brings to their clients’ business challenges.
Results
- 9% uplift in brand affinity
- 210% increase in awareness of the financial services division
- Rolled out in 19 markets
