Tell the brand story of EY’s financial services division and create a global messaging platform that will communicate their difference.
In a professional services industry where the Big Four all provide competing services, it is EY’s people and their dedication to building a better financial services industry that stands them apart.
‘Minds made for Financial Services’ puts EY people at the heart of our creative platform, showing the diverse thinking and expertise that every individual brings to their clients’ business challenges.
The campaign launched surrounding one of EY’s biggest annual partner events, and since then it has been executed in London’s financial district. Due to its successful launch, the campaign is currently being rolled out across EMEA and APAC.