EY

MINDS MADE FOR FINANCIAL SERVICES

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B2B Marketing Awards The Drum Awards B2 Awards
B2B Marketing Awards The Drum Awards B2 Awards

The Brief

Tell the brand story of EY’s financial services division and create a global messaging platform that will communicate their difference.

Outdoor Ad

The Truth

In a professional services industry where the Big Four all provide competing services, it is EY’s people and their dedication to building a better financial services industry that stands them apart.

How can we make today count and still be accountable for tomorrow?

The Idea

‘Minds made for Financial Services’ puts EY people at the heart of our creative platform, showing the diverse thinking and expertise that every individual brings to their clients’ business challenges.

Indoor Ad

Results

  • 9% uplift in brand affinity
  • 210% increase in awareness of the financial services division
  • Rolled out in 19 markets
Lift