B2B TV - Under the Influence

Episode 1: Emotional vs Rational

You can also download our whitepaper, which gives insight into the results of the largest study of B2B marketing effectiveness. Key findings include:

• The top 3 brands in any market get 90% of the sales
• The optimum balance of brand and activation expenditure is 60:40

Episode 1: Emotional vs Rational

You can also download our whitepaper, which gives insight into the results of the largest study of B2B marketing effectiveness. Key findings include:

• The top 3 brands in any market get 90% of the sales
• The optimum balance of brand and activation expenditure is 60:40