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The World’s Smoothest
Business Traveller
The World’s Smoothest
The Brief
Raise awareness of Click Travel’s new SaaS travel booking platform, engaging an SME audience that the brand had previously not spoken to.
The Truth
With Click Travel, business travel no longer needs to be a painful experience. With 24/7 customer support and everything booked and managed in one place – business travel has never been smoother.
The Idea
To communicate the smoothness of using Click Travel, we created ‘The World’s Smoothest Business Traveller’. Why is he the smoothest? Because with Click Travel, everything just clicks into place.
Results
- 210% uplift in brand preference
- 50% uplift in brand awareness
- 123% increase in searches for ‘Click Travel’ YoY
- 156 new company registrations to SaaS platform
- 178 product demo bookings
- 1600% ROMI from forecasted sales
