B2B TV Brought to you by TRUE

Episode 3: Creativity in B2B – our top 6 campaigns from the industry. In the third episode of B2B TV, True’s founders, Richard and Cos, are joined by Creative Director, LJ, to showcase their favourite B2B ads from the last few years.

Sit back, relax and enjoy watching some of the best creative examples from our industry…

Episode 3: Creativity in B2B – our top 6 campaigns from the industry.

If you have a B2B marketing topic you’d like to discuss as a studio guest, contact us here:

Episode 2: Effectively targeting SMEs.

In this episode of B2B TV, True co-founders, Richard and Cos, discuss some key considerations for targeting small to medium sized businesses.

Including broadcast and news media, data propensity modelling and social media.

Episode 1: Emotional vs Rational.

You can also download our whitepaper, which gives insight into the results of the largest study of B2B marketing effectiveness. Key findings include:

• The top 3 brands in any market get 90% of the sales

• The optimum balance of brand and activation expenditure is 60:40