B2B TV Brought to you by TRUE

Episode 2: Effectively targeting SMEs. In this episode of B2B TV, True co-founders, Richard and Cos, discuss some key considerations for targeting small to medium sized businesses. Including broadcast and news media, data propensity modelling and social media.

Episode 2: Effectively targeting SMEs.

If you have a B2B marketing topic you’d like to discuss as a studio guest, contact us here:

Episode 1: Emotional vs Rational

You can also download our whitepaper, which gives insight into the results of the largest study of B2B marketing effectiveness. Key findings include:

• The top 3 brands in any market get 90% of the sales

• The optimum balance of brand and activation expenditure is 60:40